Small Business Website Process - The DIY Approach

8 Step Process

Step 1 – The Gathering

Your  Branding – I don’t start the website development unless you have your branding elements in place. Even as a small business you can have some branding guidelines. Having a good logo and branding in place is money well spent and will save you money in the long run. 

Your Collateral – Gather up any collateral you may have – brochures and flyers are the obvious example

Your Logins 

Step 2 – Domain Name Registration – the WWW

Once you have your branding in place you can decide on a website address and register the domain name. It is important to note that we are not talking about email or website hosting. It is you registering the domain name – I know I am repeating this but this is probably the most important thing for you to be in control of. A domain name has alot of records associated with it , telling the rest of the techie world where they go to find the website and where to go to find out about your emails

Step 2 - Pages and Menu Structure

Step 3 - Initial Design

Most projects will have a number of page layouts or ‘templates’. 

Step 4 - Completed Content

Step 5 - Responsive Design

Step 6 - Performance Optimisation

Step 7 - Client Acceptance