Bespoke design on WordPress platform

What the client thinks

“Love my website and receiving some really wonderful comments about it – Thank you”
Elizabeth Kamm

Some of the pages may seem mundane and boring initially but remember they are all pages which are ‘touch points’ to your customers and shouldn’t be dismissed.

Your email solution software will have some standard pop ups that can be used instead of  some of the pages below but having your own branded pages gives you more control and ability to give your own message to the subscriber or unsubscriber!

1. The subscribe form -  this may be a simple form on each page, a hello-bar or pop-up. But having a dedicated page enables you to monitor how many visitors you have to that page and therefore knowing at least how many visitors may be interested in your e-shot . The so called ‘squeeze’ page also provides you with more space to entice and explain your e-shot. Websites now use a mixture of these for displaying the sign-up form.

2. The unsubscribe from our e-shot page – although you will, or should,  have an unsubscribe single click on your newsletter, having a page with an unsubscribe gives a feeling of security to your potential subscriber. In marketing terms, this is still a customer or potential customer touch point . The article here has some excellent examples on optimising the email unsubscribe page.

3. Thank you for sign-up – once someone signsup, they are sent to this page. Tell them what is going to happen next, if it is a double opt-in list tell them they are going to receive a confirmation email, make it big and clear that they are going to receive an email and they need to click on the link.

4. Thank you for confirming your confirmation – this is for double opt-in lists and appears when someone clicks on the confirmation link in the email. You know they are keen at this stage, why not ask them to view a case study, see your latest products or read your latest article.

5. The unsubscribe confirmation page – on unsubscribing, the unsubscriber is sent to this page. Use this page to find out why they have unsubscribed. Try to entice them to join another list which is maybe not as frequent or one which just has special offers. People unsubscribe from e-shots for all sorts of reasons .

WizontheWeb was chosen as the provider following a quote and selection process.

The website gives the school the ability to add photos and images, not only to the front page but also to the internal pages either as single images or as galleries.

Crucially there is a calendar which provides the forth coming events. The standard forms are there for parents to have easy access and the school can update them as and when required.

A Twitter feed was also added onto a notice ‘blackboard’ at the top of the website which means the school can send the very latest information either through their school mobile or through Twitter and it then appears on the website.

Holyport Primary School

Updated an old website, added further technical information in creative ways.

What the client thinks

“Building a complicated web site on time in budget with our many technical messages was no mean feat” Richard Mount Sales + Marketing Director SWINDON Silicon Systems

1. Event Invitations – and include a ‘I can’t make it button’ and a ‘I’ll have to see’ button to try and gather some reaction from the recipient.
2. Membership, subscription or service reminder – maybe you run a plumbing company where you’d like to send your clients an annual reminder about servicing their boiler.
3. New Service and Change of Service Information – sometimes this is the only information clients are interested in especially if you are adding new products and expanding. But don’t call it a newsletter – call it a ‘new product’ email, or additional services email. People then don’t feel as if you are doing the ‘hard sell” on them.
4. Hints and Tips – Yes – but be specific and provide some information in your e-shot but have more in-depth information on your website to encourage them to click through.
5. First to know priority e-shots – great way of building up your subscriber list and is something the clothing company Boden does.
6. Vouchers or only for those on our list – have offers which you are only going to give to people if they have received your e-shot.
7. Free Downloads – this can be put in place using email.
8. Courses or information over a series of emails
9. Blog to Email – do you have a blog or a particular category which you think people would be interested in receiving in their inbox?

Created new website, onsite SEO, google places and training

What the client thinks

“I just want to let you know all your hard work has paid off, my website has been admired by many.
What’s even more important is I am top of the list in the Hypnotherapy Directory and 1st page on Google search Hypnotherapy Windsor. I know we have more work to do just like life, websites are a work in progress.”

Doreen Gowing, Shamrock Hynotherapy

Using their existing branding, designed and developed a new website enabling easy updates particularly to the case studies area ensuring the website keeps looking good.

Design, developed in WordPress, membership functionality, e-shot planning and implementation

What the client thinks

“I am extremely pleased with the website Helen of WizontheWeb has created for me – and everyone
who has seen it loves it too! I particularly appreciated Helen’s technological knowledge and the advice she gave to me on side-issues such as payment mechanisms. I would strongly recommend her to any business wanting a cost-effective but clean and contemporary website.”