Plan, Create, Send and Review
There are many uses of email marketing but whatever you want to do with it there are 4 main stages, and depending on your project whether big or small we help you walk through it.
Planning your email marketing campaign
- Who are you sending it you?
- Are you going to target customers based on location, what they’ve previously bought or anything else?
- What are your business objectives?
- Does your website need updating in anyway?
- Ensure your campaign is CAN_SPAM compliant
Create your e-shot
- Send beautiful emails
- Simple interface – you don’t need to be a ‘coder’
- Easily add your own subscribers
- Putting the different elements in place e.g. website links and sign-ups, facebook , twitter and how they will integrate and be used in your e-shot campaign
Send out your campaign
- Having done all the hard walk we send the e-shot out, with excellent deliverability.
- Handles unsubscribes and bounces automatically
- Send your campaign immediately or schedule it for a later date
- Text version of your e-shot sent automatically – for those who Blackberrys
- Tested and verified on all the different email clients
Review the results
- Watching the real time opens and clicks on the interactive map is fun and addictive but the real analysis is whether we have met the goals, google analytics integration. What people have clicked on, who has opened it, what is the most popular link is. You can then be ready to tweak your e-shot and plan your next one.
“WizontheWeb has been instrumental in the on-going development and design of the Commission’s newsletter. Since its conception in April 2009, it has changed design several times and is now defined by its clear, concise style. The newsletter now has almost 10,000 monthly readers and this is a testament to the expertise and skills of Helen who has assisted the Commission in its regularly changing design requirements.
Helen works efficiently and meets all our, often fast and complex deadlines. Working through Helen at Wizontheweb, and not a faceless provider, gives us an opportunity to discuss design and future templates thoroughly; a great alternative to the common ‘faceless and automated’ providers of newsletters”
Claire Samber, Secretariat Manager, Commonwealth War Graves Commission