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Category Archives: Blog

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9 ways to use email marketing other than for newsletters

February 16th, 2014 | | Tags:

Do you think of emailing marketing as just sending out newsletters? There are many reasons why an email may land in someone’s inbox and here are 9 ways to leverage the use of e-shots :- Event Invitations – and include a ‘I can’t make it button’ and a ‘I’ll have to see’ button to try and gather some reaction from the recipient. Membership, subscription or service reminder – maybe you run a plumbing company where you’d like to send your clients an annual reminder about servicing their boiler. New Service…

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Dont’ forget – the email marketing website pages

February 16th, 2014 | | Tags:

With all the planning you are doing for your email campaigns, don’t forget about the website and email marketing integration which is going to support it and the various pages you’ll need to put in place. Some of the pages may seem mundane and boring initially but remember they are all pages which are ‘touch points’ to your customers and shouldn’t be dismissed. Your email solution software will have some standard pop ups that can be used instead of some of the pages below but having your own branded pages…

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